Shane Cody, drummer for the Indiana-bred alternative/indie band Houndmouth, recognizes it as an important part of the fan experience: “Merch is a connection to the fans on a tangible level,” he says.

Selling merch isn’t just about commerce, it’s about connection, too.

As part of that ongoing effort, we’re happy to announce a new integration with Shopify giving artists even more opportunity to grow additional revenue streams, like merch. That’s why the Spotify for Artists team is focused on developing new tools and resources to help artists turn listeners into fans, fans into superfans, and, ultimately, earn more - not just through music, but also merch, ticketing, tipping, Fans First emails, and more. But fandom is about more than just listening to music for fans, it means interacting with their favorite artists, nerding out with fellow diehards, singing along to every lyric at shows (whether IRL or virtually), and of course, showing off their dedication with merch.įor artists, that fan support is their lifeblood. With 365 million global listeners, Spotify is the world’s most popular audio streaming subscription service - and that makes it the ultimate place for artists to build their fanbases.

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